RE-CONFIGURATIONS AND CO-PRODUCTIVE STRATEGIES - Overcoming bottlenecks for knowledge sharing -
نویسنده
چکیده
In the Italian furniture system, the relation between producers and retailers is characterized by relevant communication problems. The actors in the value-creation system reason on “watertight compartments”, contraposition originating unefficiencies and poor services that reduce the overall system performance. Considering the “information bottlenecks” that prevent the knowledge-sharing, some producers have identified an opportunity to innovate the system, dealing with distribution activity directly/indirectly. The strategic solutions adopted by these net leaders and the end results will be interpreted wihin a multidiscipline framework that integrates the Resource Based View of he firm with a relational perspective.
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